Our approach to the design of client websites has been evolved through experience so that nothing is over looked.

This includes:

• One of the most important things we will do is to talk to our client about their business so that we understand how it operates and what the main objectives of the business are. Knowing this is key to crafting a good and appropriate design.
• We will liaise closely with our clients throughout the development phase so that as the design takes shape we can be sure it meets with universal approval.
• We will use our experience to think of and put forward suggestions to our clients that we feel can benefit their website and possibly business.
• We will use the latest version of Bootstrap and other code libraries to ensure that the website design is modern and fully responsive and will rigorously test the design works flawlessly across different screen sizes and devices.
• We will ensure that the content is well written and that images and video are of high quality. First impressions are vital so we will avoid any weaknesses in the design or missed opportunities.
• Last, but not least, all our client websites benefit from having a private Administration Portal that can be used to maintain the site, view KPI charts, manage enquiries, and access their own Google Analytics Dashboard.

Our client websites are to a great extent future-proofed when it comes to design. We can periodically update the site's code base and make any necessary adjustments in design to take advantage of new technologies and changes in user devices.

Technical excellence is achieved with all our client websites by ensuring that all areas are built expertly using the latest and very best components and services available.

This includes:

• We use the latest version of Dot Net to build websites, which can be periodically upgraded on Azure.
• We use the latest version of jQuery, JavaScript, Kendo UI, and Azure NuGet Code packages.
• We use Kendo UI and JQuery to build rich user-friendly interfaces driven by the site's database data. In particular this procures fantastic data grids and charts.
• All website database are Microsoft SQL Server, which are firewall protected and backed up daily.
• All website solutions are hosted with Azure, thus benefiting from scalable resources and effectively unlimited capacity to upload and store files.
• All website solutions are backed up daily by Azure. A further copy of the latest version of the site is also kept by WWD using GitHub.

One of the big advantages our client websites have, due to their Microsoft Azure Hosting, is use of the very best and latest code libraries, which are periodically upgraded. This significantly future-proofs our client websites.

We use our deep knowledge of how search engine optimisation works, in particular Google which make up over 80% of UK search traffic, to build client websites, from the ground up, to perform exceptionally well with the search engines. This results in products and services webpages appearing at the top of the search results.

This achieved by using our tried and tested methods, which include:

• The first thing we will do is discuss with a client their business so that we can understand the structure and scope of their services and products, along with the geographic nature of their customers.
• We will devise a website structure for our client's services and products and build this to use the most relevant keywords, whilst also targeting the relevant geographic customer locations.
• We will use tried and tested seo techniques, which will include the creation of an XML Sitemap that the search engine spiders will find and use to crawl the website.
• We will resister a Google Search Console Account for the client website and configure it to use the site's XML Sitemap. We will monitor the Account and fix any search errors.
• Finally, we will setup the client website to use Google Analytics and make available an Analytics Dashboard via the Admin Portal.

As our client businesses grow and change we can adapt the search engine optimisation elements of their website to keep pace.