Business Websites

An important prerequisite for the development of any website is the initial phase for thinking through and planning of the site, taking account of the client's goals and expectations.

This is why at WWD we believe that the initial consultation between us and the client is so important and not something to be rushed.

We will work with our clients to understand the nature of their business/organisation and the key objectives they have for their website. Once we have a good feeling for this we will map out a draft specification for discussion and fine tuning that is best suited to achieve the established requirements.

We will use all of our knowledge and expertise to put forward suggestions that we feel could be beneficial and will be open to reviewing the site throughout the development phase.

All websites designed by WWD will have a technically excellent foundation based on modern day best practices. We will use a CSS and JavaScript library know as Bootstrap to build the underlying responsive layouts for all webpages. This will ensure that the site displays equally well across the whole spectrum of devices.

With regard to page content we will assess the requirements and utilise modern jQuery components to give the content an impressive modern look and feel. We can seamlessly integrate in to the website's design any specialist requirements like e-commerce or e-learning.

We will also take care of any domain name registrations, email requirements, and if required we can program automated email notifications. During the development phase we will make available the site on a private temporary url so that our client can review the website, as it progresses, and give feedback.

The written text in both the visible and hidden areas of a website is very important for a number of reasons, in particular:-

• To incorporate good grammar and spelling.
• To convey in a concise and engaging way the subject matter.
• To incorporate the right key words in the right density and locations to promote on-page search engine optimisation.
• To include the right key words in the web pages hidden meta tags and title to promote search engine performance.

At WWD we will work with you in ensuring that the written content is of the highest order so that your webpages perform exceptionally well with the search engines as well as appearing professional, relevant and engaging to your site visitors.

If necessary we can also engage the services of a professional copywriter.

The quality and appropriateness of images and video is a crucial part of a successful modern day website.

With regard to images it is important that they are optimised properly for the Web. At WWD we can search for and acquire stock images that are appropriate as well as using images provided by our clients or taken by ourselves.

We can provide a photography service to take custom images and video and we have the specialist skills and software to edit and produce impressive videos that can be uploaded to Vimeo and incorporated in to the webpages.

The right custom images and video showing showcasing the business can really add to the overall impression site visitors get on visiting your website.

No matter how impressive a website may be, the fact remains, it will not by itself attract visitors for the services or products offered unless it has been properly search engine optimised.

At WWD we are expert in search engine optimisation, having had over 20 years experience of optimising websites and achieving high rankings through best practice on-page optimsation and technical prowess.

Websites created by WWD benefit from a comprehensive SEO service that includes on-page search engine optimisation focussing on targeted key words, XML Sitemap, Google Search Console Account, Google Analytics Account, and if requested Google Adword campaigns.

We also use our own advanced Core Middleware programming to automatically generate a full XML Sitemap whenever requested by Google or any other search engine. This faciltates optimal and regular crawling of websites by the search engine spiders.

Sites that have a large number of products or services will benefit from database driven URL rewriting.

At WWD we use Microsoft’s premier programming language, ASP.Net Core, which is highly significant for the following many reasons, in particular:-

• Core includes the latest Identity technology which ensures all areas of a website are exceptionally secure.
• Core is designed for modern day websites and is highly efficient with mobile devices.
• There are a large number of Nuget packages written for Core that can be downloaded and incorporated to provide extra or specialist functionality, e.g. shopping cart.
• Any website developed using Core will be future-proofed and will have unlimited potential to grow.

Most websites rely upon a back-end database to store data and deliver it to the webpages. The more complex a website is the more critical the database programming is.

Database programming is a major strength of WWD and we are confident that we can accommodate and program correctly the most complex of client requirements.

We use MS SQL Server databases, which are capable of processing millions of records and include advanced features such as DB Mail for sending emails and SQL Server Agent for scheduled jobs.

We use a jQuery Web API called Kendo UI to incorporate large amounts of data in site web pages using advanced components such as grids and charts.

Microsoft Azure is widely recognised as a World leading hosting platform for websites, which is why at WWD we use it exclusively for all of our client sites. Amongst the numerous benefits of having your website hosted with Microsoft Azure are:-

• The ability to scale up and down the resources associated with the website to meet demand.
• The exceptional high level of security.
• The reliability of the backup service.
• The wide range of bolt-on services available through the Azure Portal.
• The excellent integration between Azure and Visual Studio, which is used for development.
• The excellent technical support provided by Microsoft Certified Engineers.